SOAP Studios is a Toronto-based womenswear label founded by Cleo Williams in 2021.

 

The SOAP Studios world is eclectic yet elegant. Our collections aim to evoke a feeling of nostalgia, mixing memories and fantasies from childhood with modern sartorial elements to create chic and wearable pieces.

 

Cleo’s approach to design is interrogative, using fashion as a vehicle to explore the fundamental desires of belonging and self expression.